Alvin Toffler’s Future Shock and The Third Wave are among the most influential books of our time. Now, in Powershift, he brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life.
In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit—the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. The very nature of power is changing under our eyes.
Powershift maps the “info-wars” of tomorrow and outlines a new system of wealth creation based on individualism, innovation, and information. As old political antagonisms fade, Toffler identifies where the next, far more important world division will arise—not between East and West or North and South, but between the “fast” and the “slow.”
In Powershift, Alvin Toffler has formulated the deepest, most comprehensive synthesis yet written about the civilization of the twenty-first century. It is one of the most important books you will ever read.
Praise for Powershift
“[A] sweeping synthesis . . . by placing the accelerated changes of our current information age in the larger perspective of history, Mr. Toffler helps us to face the future with less wariness and more understanding.”—The New York Times Book Review
“An insightful guide to a bewildering present and a frightening future . . . thought-provoking on every page.”—Newsday
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Alvin Toffler (1928–2016) was an American writer and futurist whose list of bestselling books includes Future Shock, The Third Wave, and Powershift. He was a cofounder of Toffler Associates, a consulting firm for companies and governments worldwide on advances in economics, technology, and social change. In France, where his work won the prestigious Prix du Meilleur Livre Étranger (Best Foreign Book Prize), Alvin was named an Officier de l’Ordre des Arts et des Lettres.
Following Future Shock ( LJ 7/70) and The Third Wave ( LJ 4/1/80), this final volume of Toffler's trilogy on revolutionary change argues that the control of knowledge has become the principal means to create wealth and power. Aided by the widespread use of computers and other communications technologies, this "powershift," Toffler predicts, will dramatically alter the world's political balance. The superpowers will no longer dominate, since massive military power and control of natural resources will diminish in importance. Access to the latest information will allow developing countries to skip stages of economic growth. On the business level, executives will use knowledge as an instrument to gain control of their companies. Unfortunately, Toffler's thesis suffers from an unclear concept of power, failing to distinguish clearly between influence and the use or threat of force, and some of his claims about the power of knowledge seem exaggerated. The book's best feature is the wide range of information it contains, presented in an easy-to-read style. Previewed in Prepub Alert, LJ 7/90.
- David Gordon, Bowling Green State Univ., Ohio
Copyright 1990 Reed Business Information, Inc.
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