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What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive - Softcover
Synopsis
This business classic features straight-talking advice you’ll never hear in school.
Featuring a new foreword by Ariel Emanuel and Patrick Whitesell
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
· the secret life of a deal
· management philosophies that don’t work (and one that does)
· the key to running a meeting—and how to attend one
· the positive use of negative reinforcement
· proven ways to observe aggressively and take the edge
· and much more
Praise for What They Don’t Teach You at Harvard Business School
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
"synopsis" may belong to another edition of this title.
From the Inside Flap
Listen to Mark McCormack as he tells you how to read people, create the right first impression, and take the leading edge and run meetings. Based on his proven method of applied people sense to get things done, McCormack presents powerful street-smart insights into successful selling. McCormack shares his experience, technique, and wisdom in a practical, how-to manner.
From the Back Cover
Mark McCormack's Book Is A Revelation."-- Robert A. Anderson, Chairman Rockwell International
"About this title" may belong to another edition of this title.
- PublisherBantam
- Publication date1986
- ISBN 10 0553345834
- ISBN 13 9780553345834
- BindingPaperback
- LanguageEnglish
- Number of pages288
- Rating
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