Items related to Equipped to Win
The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.
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From the Inside Flap:
If you are a high-tech capital equipment executive frustrated with general purpose strategy and marketing texts, this book is for you. You have in your hands the first ever how-to book that specifically addresses the unique challenges of the high-tech capital equipment industry. With "Equipped to Win" you'll learn how to:
About the Author:
- Define, develop, and market winning products
- Define, create, and capture value
- Maximize your aftermarket business
- Introduce disruptive technologies
- Manage through a downturn
- Train the sales force
- Establish your market position
Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International, a consulting firm dedicated to helping high-tech capital equipment companies grow and compete. Mike is also the publisher of The High-Tech Exec, a monthly newsletter for high-tech capital equipment executives.
"About this title" may belong to another edition of this title.
- PublisherLulu.com
- Publication date2010
- ISBN 10 0557277841
- ISBN 13 9780557277841
- BindingPaperback
- Number of pages274
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