True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.
Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process:
SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
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Neil Rackham, Huthwaite Incorporated, Virginia, USA
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # CIN0566076896G
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Fair. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # CIN0566076896A
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # 00109391928
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # CIN0566076896VG
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Fair. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # CIN0566076896A
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Seller Inventory # CIN0566076896G
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 1416266
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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