The Cash Flow Challenge - Softcover

Ramsden, Philip

 
9780566078071: The Cash Flow Challenge

Synopsis

The financial director of Daisy House Limited has just been set a tough challenge. Head office needs to generate cash to buy out a small competitor, and Daisy House has been asked to contribute towards this acquisition by generating a positive cash flow of [money] 1 million...in the next month. It's your job - playing the part of financial director - to achieve your cash flow target. In accepting the challenge, working through the book, and choosing the tactics to use at each stage, you will learn how cash flow is controlled. Along the way, you'll pick up positive or negative cash flow scores towards your [money] 1 million target. You'll also score points for good (and bad) business practice, so you can see just how close to the wind you have sailed. The Cash Flow Challenge offers you an enjoyable way to learn about cash flow. No accounting experience is necessary. You're about to be the financial director of Daisy House Limited, whether you're really in personnel, sales, production, purchasing, computing or any other department.

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