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Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business - Hardcover
Synopsis
The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to "read" an organization, revealing the perceptions of customers and staff. The text explains why some companies have "presence" and can easily claim space in the market, while others find it difficult; why some companies find it hard to achieve the internal change that is required to meet external changes; and why some companies are believable in what they say whilst others create mixed messages.
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Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business
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Reading the Mind of the Organization : Connecting the Strategy with the Psychology of the Business
Published by
Ashgate Publishing, Limited, 2000
ISBN 10: 0566079984
ISBN 13: 9780566079986
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57484502-6
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Reading the Mind of the Organization : Connecting the Strategy with the Psychology of the Business
Published by
Ashgate Publishing, Limited, 2000
ISBN 10: 0566079984
ISBN 13: 9780566079986
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57484128-20
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Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-030-02284
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Reading the Mind of the Organization: Connecting the Strategy With the Psychology of the Business
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