Making the Connections: Using Internal Communication to Turn Strategy into Action

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9780566081750: Making the Connections: Using Internal Communication to Turn Strategy into Action

Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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About the Author:

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

Review:

'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.'

Roger D’Aprix, Vice President, ROI Communication and author of The Credible Company

'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...’

Gordon McNeil, ACQI, Quality Manager at AWE

'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.'

Nico Jong, COM2KNOW

’Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.’

Economic Outlook and Business Review

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