Identity: Transforming Performance Through Integrated Identity Management - Hardcover

Rowden, Mark

Hardcover

ISBN 10: 0566086182 ISBN 13: 9780566086182

Publisher: Gower Pub Co, 2004

Synopsis

This new, much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization.Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured

About this title

About the Author

Mark Rowden is a creative designer, photographer and writer who helps people and their businesses become more clearly visible and successful.

Edition details

• Publisher: Gower Pub Co
• Publication date: 2004
• Language: English
• ISBN 10: 0566086182
• ISBN 13: 9780566086182
• Binding: Hardcover
• Edition number: 2
• Number of pages: 238