Items related to Brand Risk: Adding Risk Literacy to Brand Management
Synopsis
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding.
"synopsis" may belong to another edition of this title.
About the Author
David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk management. A graduate in law from Cambridge University, he is a member of The Chartered Institute of Arbitrators with accreditation as a commercial mediator.
From the Inside Flap
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding.
In a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern.
A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, the book offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
"About this title" may belong to another edition of this title.
Buy New
View this item
US$ 158.31
US$ 20.90 shipping from United Kingdom to U.S.A.
Destination, rates & speeds
Search results for Brand Risk: Adding Risk Literacy to Brand Management
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003715058
Quantity: 1 available
Seller Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A tan to the page edges/pages. Seller Inventory # wbb0021871991
Quantity: 1 available
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Brand Risk: Adding Risk Literacy to Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780566087240
Quantity: 1 available
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_346265080
Quantity: 1 available
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780566087240
Quantity: 1 available
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780566087240-G
Quantity: 1 available
Stock Image
Brand Risk: Adding Risk Literacy to Brand Management
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780566087240
Quantity: 5 available
Stock Image
Brand Risk
Published by
Ashgate Publishing Company, 2008
ISBN 10: 0566087243
ISBN 13: 9780566087240
New
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. x + 212 Illus. Seller Inventory # 7375235
Quantity: 3 available
Stock Image
Brand Risk
Published by
Ashgate Publishing Company, 2008
ISBN 10: 0566087243
ISBN 13: 9780566087240
New
Hardcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. x + 212. Seller Inventory # 26472668
Quantity: 3 available
Seller Image
Abrahams, D: Brand Risk
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk manageme. Seller Inventory # 594780207
Quantity: Over 20 available