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Synopsis
From the author of "The Death of Economics" and "Butterfly Economics", a look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.
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From the Back Cover
Failure is the most fundamental feature ofbiological, social and economic systems. Just as species fail--and become extinct--so do companies, brands and public policies. And while failure may be hard to handle, understanding the pervasive nature of failure in the world of human societies and economies is essential for those looking to succeed.
Linking economic models with models of biological evolution, Why Most Things Fail identifies the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises. Throughout the book, author Paul Ormerod exposes the flaws in some of today's most basic economic assumptions, and examines how professionals in both business and government can help their organizations survive and thrive in a world that has become too complex. Along the way, Ormerod discusses how the Iron Law of Failure applies to business and government, and reveals how you can achieve optimal social and economic outcomes by properly adapting to a world characterized by constant change, evolution and disequilibrium.
Filled with in-depth insight, expert advice and illustrative examples, Why Most Things Fail will show you why failure is so common and what you can do to become one of the few who succeed.
About the Author
Paul Ormerod was for several years Head of the Economic Assessment Unit at The Economist. He was Director of Economics at the Henley Centre for Forecasting from 1982 to 1992, and has been a visiting Professor of Economics at London and Manchester. He has published widely in academic journals, lectures around the world, and is currently a director of Volterra Consulting. He is the author of Butterfly Economics and The Death of Economics.
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