Smash: A Smart Girl's Guide to Practical Marketing and Public Relations - Softcover

Michele Smith

Softcover

ISBN 10: 0578024004 ISBN 13: 9780578024004

Publisher: 3L Pub, 2009

Synopsis

Did corporate just mandate you read a marketing book and you're rolling your eyes? If you're one of our classified smart girls - whether from corporate america or a business owner then you probably know that most marketing and PR books offer little excitement or humor but do guarantee a snooze-fest or a trip to the special file (a.k.a., the trash can). Here in the world of SMASH, we have a wonderful surprise for you. Our marketing and PR book promises to make you laugh, snicker, smirk or at the very least smile as we discuss the good, the bad and the brutally ugly marketing perpetrated by the average professional. Drawing from years of inspirational material, we are ready to educate executives, business professionals and owners about every aspect of marketing, from online to social media -- and from public relations to business etiquette. SMASH provides practical takeaways, strategic marketing tips, inspirational ideas and loads of laughs. One more thing, if you think we have referenced you as an example of bad marketing you are most likely mistaken. Oh, no! Not us. Either way, we will have security at all book signings.

About this title

About the Author

Michelle Gamble-Risley, Principal, M Communications, is a nationally published author, speaker, marketing and public relations expert with over 20 years of experience in the communications field. She has worked as a publisher, executive editor, director of custom publications and director of marketing and public relations for a number of corporations. She fled the corporate world (a.k.a, the loony bin) in 2006 to launch MGR Consulting that recently merged with M Communications. She co-wrote SMASH to give women entrepreneurs and executives a down-to-earth, humorous and inspiring guide to thinking about marketing in a refreshing light. Michelle's first book Second Bloom recently won the self-help category in the National Independent Book Awards and placed in two categories of the Indie Book Awards. Michele Smith, Principal, M Communications, With over 10 years experience in high-level marketing positions for Fortune 500 companies, Michele specializes in project management and strategic marketing plans for small businesses. As a Public Relations expert, she has contacts at every regional and national broadcast media outlet, including Harpo, the Today Show, and ABC National News. Michele is an award-winning marketing professional, writer and public speaker. As a public relations and marketing expert, Michele wrote SMASH because she became tired and slightly annoyed with all of the redundant questions and mistakes small businesses owners make in the marketing arena and thought by poking fun at the no, no's out there, she would help a vast majority of the population who are clueless.

Edition details

• Publisher: 3L Pub
• Publication date: 2009
• Language: English
• ISBN 10: 0578024004
• ISBN 13: 9780578024004
• Binding: Paperback
• Illustrator: Erin Pace
• Edition number: 1
• Number of pages: 82
• Editor: Michelle Gamble-Risley