Items related to What Color Is Your Event: The Art of Bringing People...
Synopsis
This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message. The book gives a distinct perspective on the creative elements used to make these messages come alive like an effective print ad or public relations campaign through color, food, music, entertainment, and other components. There is an important focus on the importance of themes as connectors to tell the story and tips on how to develop plans that can be used from senior management to the aspiring event student.
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About the Author
Dianne Budion Devitt has been a prominent figure in the event industry for over twenty-five years. She has orchestrated events of all types for corporate, social, and nonprofit audiences, and has received and been nominated for numerous industry awards. She has been published in trade magazines and has worked for Massachusetts Institute of Technology and the Clinton Global Initiative. She is a producer, consultant, speaker, and professor at New York University teaching related subjects for nearly twenty years. Her mission is always the same—to deliver a message and bring people together.
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- PublisherDnd Group Inc
- Publication date2010
- ISBN 10 0578041693
- ISBN 13 9780578041698
- BindingPaperback
- LanguageEnglish
- Number of pages199
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What Color Is Your Event: The Art of Bringing People Together
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What Color Is Your Event: The Art of Bringing People Together
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