Customer Experience Strategy-The Complete Guide from Innovation to Execution- Hard Back

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9780578047577: Customer Experience Strategy-The Complete Guide from Innovation to Execution- Hard Back
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In writing Customer Experience Strategy I worked to combine a complete strategic and executional blueprint with an easily accessed reference book My goal is to allow you to find practical guidance and new ideas to enhance your customer experience journey no matter your entry point into the strategy Are you struggling with leadership s sponsorship There s is a chapter for that Missing the business case There s a chapter for that Looking for guidance how to innovate There s a chapter for that Just getting started in exploring this customer centric endeavor There s an entire blueprint from start to launch and beyond for that very purpose No matter your current stage in the customer experience journey this book is designed to help you achieve the next level It s time to stop focusing on others customer experience stories and create your own success story It s time to stop staring at such legends as Starbucks Nordstrom Virgin Southwest Airlines Whole Foods and Four Seasons and start creating your own legendary customer experience It s time to execute It will be my privilege through the journey that is this book to be part of your travels and watch you create your own legend Lior Arussy

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About the Author:

Lior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies. He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review. Arussy's syndicated column "Focus: Customer" reaches more than 350,000 readers worldwide every month. He also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course "Developing and Executing Customer-centric Strategy" (American Management Association).

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