Items related to Business Research Methods: a Managerial Approach

Business Research Methods: a Managerial Approach - Softcover

Ticehurst; A.J. Veal

 
9780582811225: Business Research Methods: a Managerial Approach

Synopsis

A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.

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