Items related to Life's A Pitch
The Pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill that develops them. In pitching for new business, it is ideas and emotional intelligence that dominate. However, the skills of the Pitch also apply to just about every significant personal transaction in our lives.
Life’s a Pitch is the ultimate how-to book–a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book is a preparation for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamorous meeting, it’s a drama. It is business, but it’s also theatre. It’s not about transferring information; it’s about transferring power. And the results of a successful pitch are — quite simply — money and power.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is an accumulation of half-century of (mostly successful) pitching wisdom by the authors. Groundbreaking and genre-busting, it will transform forever how we think about the art of persuasion.
Life’s a Pitch is the ultimate how-to book–a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book is a preparation for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamorous meeting, it’s a drama. It is business, but it’s also theatre. It’s not about transferring information; it’s about transferring power. And the results of a successful pitch are — quite simply — money and power.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is an accumulation of half-century of (mostly successful) pitching wisdom by the authors. Groundbreaking and genre-busting, it will transform forever how we think about the art of persuasion.
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About the Author:
Roger Mavity is the chairman of one of the UK’s largest financial PR companies and former owner of an advertising agency, with a history of successful corporate pitches behind him.
Stephen Bayley is a celebrated spokesperson on design, and consults for such companies as Ford and Coca-Cola.
Review:
Stephen Bayley is a celebrated spokesperson on design, and consults for such companies as Ford and Coca-Cola.
"If only I had read this book at the beginning of my career, where would I be now?" -- Sir Terence Conran "This book isn't just about business. It's also about life. That's why you should read it." -- Sir John Hegarty "One of the most honest books I've read in a long, long time. Maybe forever." -- Erik Hansen * tompeters.com * "Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." * Time Out *
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- PublisherBantam Press
- Publication date2007
- ISBN 10 0593056434
- ISBN 13 9780593056431
- BindingPaperback
- Edition number1
- Number of pages256
- Rating
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Life's A Pitch
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ISBN 13: 9780593056431
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LIFE'S A PITCH
Published by
Bantam Press
(2007)
ISBN 10: 0593056434
ISBN 13: 9780593056431
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Softcover
Quantity: 1
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