Managing Technology in the Decentralized Firm - Softcover

Rubenstein, Albert

Softcover

ISBN 10: 0595149626 ISBN 13: 9780595149629

Publisher: iUniverse, 2001

Synopsis

Based on three decades of research and consulting on technology management in over 200 major U.S. and foreign companies. "Watch Lists" are included to help monitor technology in the firm. Topics include:Organizational Form of Technology in the decentralized firm-how many divisions, the Conglomerate, search for the optimal organizational form, phasing out R&D labs gracefully, effects of churning of divisions, SBUs, and product lines on technology.Key Players-important roles in technology management, generalists as division managers, the division manager's technology team, influence of the chief technology officer (CTO), who champions technology in the firm.Networking of Technology among operating divisions-pressures on divisional technology labs.Technology Planning-technology vs. other functions, strategic divisional technology planning.Sources and Flow of Ideas and Technology Acquisitions-from where do ideas and new technology come, what is an idea, models of flow, university relations, make or buy technology, why many high tech acquisitions fail.Evaluating projects and programs before, during, and after-the Technology/Innovation Audit.Commercialization of Technology-technical entrepreneurship inside the firm.Special Cases New areas of technology management-key issues in software development, technology in the service industries.

About this title

From the Publisher:

A guide to improving the research and development process in companies both large and small. Presents an overview of modern technology management, some case studies and a survey of emerging trends. Each chapter follows a common format, beginning with major issues, followed by detailed discussion, practical implications for technology managers, and a watchlist for monitoring technology in the firm to see where problems are occurring and where improvements can be made.

About the Author:

Al Rubenstein is president of IASTA and Professor Emeritus at Northwestern University, where he established the Program of Research on Management of R&D/Innovation. IASTA consults on management of technology for Fortune 100 companies and high tech start-ups. He has over 150 publications and two doctorates.

About this edition

• Publisher: iUniverse
• Publication date: 2001
• ISBN 10: 0595149626
• ISBN 13: 9780595149629
• Binding: Paperback
• Number of pages: 504