Internet for Activists: A hands-on guide to Internet tactics field-tested in the fight against buildingEl Toro Airport - Softcover

Kranser, Leonard

Softcover

ISBN 10: 0595238572 ISBN 13: 9780595238576

Publisher: iUniverse, 2002

Synopsis

Internet for Activists is a how-to-do-it guide to using websites and e-mail in grass roots politics. Leonard Kransers unique book blends essential technical knowledge with lots of political and media savvy. The result is a practical handbook in laymans language for those who are not computer experts. It is easy reading, filled with interesting real-world examples. Kranser shares what he learned field-testing Internet tactics in a successful six-year campaign to rally public opposition to his county governments multi-billion dollar El Toro airport plan. He writes for those who may need to carry on similar efforts with hard work, clever tactics, and a miniscule budget. In the words of one reviewer who closely followed the battle, this is a hands-on guide to campaign tools that can be accessed by ordinary citizens to achieve goals of breathtaking scale. Kransers El Toro Info website won an Award of Excellence for Internet and On Line Marketing from the Public Relations Society of America.

About this title

About the Author

Leonard Kranser edits the volunteer-run El Toro Info website. He is a leader of grass-roots opposition to El Toro airport. Kranser retired from business ownership and teaches, writes, and is active in community service. He earned his BME at Rensselaer, MS at MIT, and MBA at the Harvard Business School.

Edition details

• Publisher: iUniverse
• Publication date: 2002
• ISBN 10: 0595238572
• ISBN 13: 9780595238576
• Binding: Paperback
• Language: English
• Number of pages: 210