How to Market Your School: A guide to marketing, public relations, and communication for school administrators

3.5 avg rating
( 4 ratings by GoodReads )
 
9780595361335: How to Market Your School: A guide to marketing, public relations, and communication for school administrators

Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention?

How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as:

  • School marketing: What it is and why it matters
  • Developing a marketing strategy
  • Marketing research and database marketing
  • Marketing and electronic communication
  • Media relations
  • Building community partnerships
  • Public relations and much more

Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.

"synopsis" may belong to another edition of this title.

About the Author:

Johanna Lockhart has used her extensive experience in marketing and public relations as the Manager of Marketing and Client Relations within the Office of Marketing and Business Development at the Houston Independent School District. She holds a BA in languages and a MA in communication/public relations.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Johanna Lockhart
Published by iUniverse, Inc. (2005)
ISBN 10: 0595361331 ISBN 13: 9780595361335
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description iUniverse, Inc., 2005. Paperback. Book Condition: New. Bookseller Inventory # SONG0595361331

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Lockhart, Johanna
Published by iUniverse, Inc. (2005)
ISBN 10: 0595361331 ISBN 13: 9780595361335
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description iUniverse, Inc., 2005. Paperback. Book Condition: New. Bookseller Inventory # P110595361331

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.71
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

3.

Johanna Lockhart
Published by iUniverse, Inc. (2005)
ISBN 10: 0595361331 ISBN 13: 9780595361335
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description iUniverse, Inc., 2005. Paperback. Book Condition: New. Bookseller Inventory # DADAX0595361331

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 158.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Lockhart, Johanna
Published by iUniverse, Inc. (2005)
ISBN 10: 0595361331 ISBN 13: 9780595361335
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description iUniverse, Inc., 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 595361331

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 210.28
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds