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Synopsis
This is the original, and most practical guide to building critical partnerships. Written in simple language and loaded with useful checklists, this is award-winning author John Mariotti's classic on building partnerships of all kinds. The four critical partnerships with Customers, Suppliers, Associates and Personal/Professional partners are the cornerstones of a powerful competitive strategy. The book explains how to build and sustain partnerships leading to long-term competitive advantage. This is a must-read for every manager and executive."This promises to be the best-and most practical-book yet on partnering; and no topic is more important for doing business these days."-Tom Peters
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From the Back Cover
This is a practical guide to empowering your organization and succeeding through partnerships. John L. Mariotti, a leading corporate figure, shows you how to use partnerships as the cornerstones for your competitive strategy. These partnerships are between companies and people who share common goals and strive to achieve the goals together. The partnerships are established in a spirit of cooperation, collaboration, and fairness. You can form four types of key partnerships, both personal and professional, with the help of this book: suppliers, customers, employees/associates, and special partners. The Power of Partnerships provides the mechanics of how to create, continue, develop, and sustain these partnerships. It provides assessment tools and checklists of common considerations and obstacles along the way. The Power of Partnerships is a must-read for every corporate executive.
About the Author
John L. Mariotti, President & CEO of The Enterprise Group, was formerly President of Huffy Bicycles and Rubbermaid Office Products Group, now a Director on multiple corporate boards. Mariotti is an advisor to many leading companies, author of books on Partnerships, Branding, Marketing and Strategy; a conference keynote speaker and internationally known author and columnist. His web site is www.shape-shifters.com
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- PublisheriUniverse
- Publication date2007
- ISBN 10 0595481965
- ISBN 13 9780595481965
- BindingPaperback
- Number of pages190
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