Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales

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9780595857746: Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales
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Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it’s harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

  • Sell more products and services
  • Boost customer satisfaction and loyalty
  • Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It’s packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every email you send
  • Test and measure the effectiveness of your email program
  • Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup

“... the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance.”—Kirkus Discoveries

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About the Author:

Matt Blumberg is the founder, chairman, and CEO of Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are his colleagues, email strategists Tami Monahan Forman and Stephanie A. Miller.

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9781583486719: Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales

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Book Description iUniverse, United States, 2006. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it s harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and services Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It s packed with real-world examples from eBay, , CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: . the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance. -Kirkus Discoveries. Seller Inventory # APC9780595857746

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Book Description iUniverse, United States, 2006. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it s harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and services Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It s packed with real-world examples from eBay, , CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: . the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance. -Kirkus Discoveries. Seller Inventory # APC9780595857746

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Book Description iUniverse. Hardcover. Condition: New. 201 pages. Dimensions: 9.0in. x 6.3in. x 0.9in.Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, its harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and servicesSign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. Its packed with real-world examples from eBay, Amazon. com, CoolSavings, iVillage, BabyCenter, and more. Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: www. returnpath. bizsignmeup the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance. Kirkus Discoveries This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780595857746

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