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Synopsis
Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.
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About the Author
Harold Davis is a strategic technology consultant, hands-on programmer, and author of many well-known books. He's also a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography to wireless networking, web services, and programming methodologies. Books include: "Building Research Tools For Google for Dummies" (Wiley), "Learn How to Program Using Any Web Browser" (Apress), "Red Hat Linux 9: Visual QuickPro Guide", and "Visual Basic .NET: Visual QuickStart Guide" (both Peachpit Press). Harold has served as a consultant for investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been VP of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software.
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- PublisherO'Reilly Media
- Publication date2006
- ISBN 10 0596101082
- ISBN 13 9780596101084
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages352
- Rating
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Google Advertising Tools : Cashing in with Adsense and Adwords
Published by
O'Reilly Media, Incorporated, 2006
ISBN 10: 0596101082
ISBN 13: 9780596101084
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