The Sustainable Network: The Accidental Answer for a Troubled Planet (Sustainable Living Series) - Softcover

Sorensen, Sarah

Softcover

ISBN 10: 0596157037 ISBN 13: 9780596157036

Publisher: O'Reilly Media, 2009

Synopsis

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."

-- Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

• Discover how the sustainable network connects us all, with examples of how it's already effecting change
• Understand how this network magnifies the impact of even the smallest change and newest idea
• Explore the role that various market and political forces play
• Learn how the network can be improved to better address environmental, economic, and social conditions
• Get practical advice that you or your business can follow now

About this title

About the Author

Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

Edition details

• Publisher: O'Reilly Media
• Publication date: 2009
• Language: English
• ISBN 10: 0596157037
• ISBN 13: 9780596157036
• Binding: Paperback
• Edition number: 1
• Number of pages: 364