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The Sustainable Network: The Accidental Answer for a Troubled Planet (Sustainable Living Series) - Softcover
Synopsis
"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
-- Heather Clancy, business journalist
What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.
Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.
If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.
- Discover how the sustainable network connects us all, with examples of how it's already effecting change
- Understand how this network magnifies the impact of even the smallest change and newest idea
- Explore the role that various market and political forces play
- Learn how the network can be improved to better address environmental, economic, and social conditions
- Get practical advice that you or your business can follow now
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About the Author
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.
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Paperback. Condition: New. This thought-provoking book demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network - not just the Web and the Internet, but also the private domains of thousands of companies, government agencies, and institutions, all connected through thousands of different types of devices. As a response to cries that we need new technologies to help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This vast global network is the one thing with the power to unite us all, but the role it might play is still a mystery to most people.With this book, Sorensen: illuminates that the idea that the sustainable network could serve as a connector, with examples of how it's already affecting change in different areas; illustrates how the network can magnify the effect of small changes and new ideas, and explores the role that different market and political forces will play in shaping their impact; offers suggestions on how the network can be improved to better address environmental, economic, and social conditions; and, provides insight and practical advice that individuals and businesses, large and small, can apply to their daily lives and operations. "The Sustainable Network" issues a call to action - a challenge to governments, markets, organizations, groups, and individuals to put the power of this growing network to work. If you agree that 'we are connected in ways we never thought possible', "The Sustainable Network" is required reading. Sarah Sorensen is the Senior Manager of Corporate Citizenship and Sustainability at Juniper Networks.She is also one of the founding members of the company's Green Taskforce, which is responsible for developing the company's 'green' strategy and acting as a catalyst for execution of that strategy across the company. Seller Inventory # LU-9780596157036
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The Sustainable Network: The Accidental Answer for a Troubled Planet (Paperback or Softback)
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O'Reilly Media 10/1/2009, 2009
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