Items related to Google Analytics: Understanding Visitor Behavior
Synopsis
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration
"synopsis" may belong to another edition of this title.
Book Description
Understanding Visitor Behavior
About the Author
Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.
Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.
"About this title" may belong to another edition of this title.
- PublisherO'Reilly Media
- Publication date2010
- ISBN 10 0596158009
- ISBN 13 9780596158002
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages216
- Rating
Search results for Google Analytics: Understanding Visitor Behavior
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074854022
Quantity: 1 available
Stock Image
Google Analytics
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00075873921
Quantity: 2 available
Stock Image
Google Analytics
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070971794
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I5N00
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I3N00
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I3N00
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I3N00
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I4N00
Quantity: 1 available
Stock Image
Google Analytics: Understanding Visitor Behavior
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0596158009I3N00
Quantity: 1 available
Stock Image
Google Analytics : Understanding Visitor Behavior
Published by
O'Reilly Media, Incorporated, 2010
ISBN 10: 0596158009
ISBN 13: 9780596158002
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15877047-6
Quantity: 1 available