This Little Program Went to Market: Create, Deploy, Distribute, Market, and Sell Software and More on the Internet at Little or No Cost to You - Softcover

Godtland, Annette M

Softcover

ISBN 10: 0615345832 ISBN 13: 9780615345833

Publisher: Godtland Software Corporation, 2010

Synopsis

Interested in selling your own products on the Internet? This book may be just what you need. Do you have a computer program that others might want to buy? This book explains how you can transform your personal program into a market-ready software package. Have you ever dreamed of owning a Web site, complete with a shopping cart and a safe method of receiving payments? This book can help you set those up for yourself. The freeware and open source tools and services demonstrated in this book make it easy for one person to handle the entire creation-to-sales process in a professional manner: * create a Web site that meets XHTML and CSS compliance standards * optimize your Web site for search engines and control their access * create download links, buy now buttons, and a shopping cart * accept credit card payments through PayPal * monitor visitor activity * increase downloads and sales per visitor using various marketing strategies. To make a computer program market-ready: * define an easily repeatable, one-step build process with automatic backup * provide integrated, searchable help documentation * draw your own icons or create them from a photo * create a trial version of your program and market it as shareware * learn strategies to help protect your program from piracy * create an install wizard that requires acceptance of your license agreement, creates file associations, avoids Microsoft Windows Vista and Windows 7 access control errors, and verifies minimum system requirements. Step-by-step instructions are provided for each of these activities and many more. Detailed HTML, CSS, and JavaScript listings are provided to help you with the Web page programming.

About this title

About the Author

Annette Godtland is a computer programmer who had worked at IBM for 20 years then Kingland Systems Corporation for 5 years, and now considers herself to be a hobby programmer.

From the Back Cover

This Little Program Went to Market teaches you how to sell almost anything on the Internet. Step-by-step instructions take a computer program through the entire process of creation, deployment, distribution, sales and marketing. All the tools you'll use are available for free.

Create a Web site and launch an Internet sales and marketing process:
- Choose a Web host service provider and build a complete Web site that meets XHTML and CSS compliance standards.
- Create download links, use cookies, and set up an online survey.
- Optimize your Web site for search engines and control their access.
- Accept credit card payments through PayPal. Create buy now buttons, and a shopping cart.
- Set up and monitor multiple e-mail accounts. Create an e-mail sales order template. Generate packing slips and shipping labels. Create HTML e-mail and PDF files.
- Increase downloads and sales per visitor using various marketing strategies. Monitor visitor activity.
- Learn design strategies for Web sites and program user interfaces.

Make your computer programs "market ready":
- Use a feature-rich integrated development environment. Define an easily repeatable, one-step build process with automatic backup.
- Make your program installable on Microsoft Windows Vista and Windows 7 without access control errors.
- Provide integrated, searchable help documentation. Draw your own icons or create them from a photo. Create sound files, animated GIFs, and 3D images.
- Create a trial version of your program and market it as shareware. Learn strategies to help protect your program from piracy.
- Create a single file install wizard that requires acceptance of your license agreement, creates file associations, and verifies minimum system requirements.

Edition details

• Publisher: Godtland Software Corporation
• Publication date: 2010
• Language: English
• ISBN 10: 0615345832
• ISBN 13: 9780615345833
• Binding: Paperback
• Number of pages: 548
• Editor: Godtland Paul L, Darst Leah B