The Architecture of Value: Building Your Professional Practice - Softcover

Park, Craig

Softcover

ISBN 10: 0615513344 ISBN 13: 9780615513348

Publisher: Aquilan Press, 2011

Synopsis

EXPERTISE creates the opportunity to build a unique professional service practice that is designed one that has differentiated strategies, goals, and mission based on your vision and leadership. EXCELLENCE is the result of applied expertise the message that your marketers and business developers communicate to both existing and potential clients. EXPERIENCE comes from the right practice of your business providing collaborative work that your people love to do, and as a result, work that your client s love beyond expectation. In The Architecture of Value, Craig Park updates his 2002 publication Design. Market. Grow! with and expanded collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, he shares real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and value; the basis for creating an enduring professional service practice.

About this title

About the Author

CRAIG PARK, FSMPS, ASSOCIATE AIA, has been active in the building industry for more than 40 years. He has held leadership positions in design, project management, marketing, business development, strategic planning, and operations. Craig has worked for architects, engineers, contractors, and manufacturers in small and large firms. He has helped direct firms ranging from 20 to 650 people, spanning a single office to 25 branches and generating from $2M to $200M in revenue. Craig holds a BS in Architecture from California State Polytechnic University, San Luis Obispo. He completed continuing post-graduate education studies at New York University (Microprocessor Technology) and the Advanced Management Institute for Architecture and Engineering in San Francisco (Leadership). Craig is an associate member of the American Institute of Architects (AIA), and former national president of the Society for Marketing Professional Services (SMPS).

From the Inside Flap

Building begins by developing a practice with a vision, mission, principles, and a strategic path based on your expertise. Marketing and business development (i.e., the combined efforts of communicating and selling services) are important elements of success. The "right practice" of your practice providing work that people love to do, and that clients love to experience is the cornerstone of a thriving. To be truly effective, the professional service firm must leverage its expertise. A practice designed around expert advisory knowledge-based consultative approach determines and satisfies each client's unique needs. The firm's efforts in the market must focus on excellence. It is this quality that differentiates the best from the commonplace. The practice must provide experience such a positive experience both internally and externally that it draws staff to want to help it grow and brings the customer back for more. Image, vision, and connection are important elements in this premise. They transcend all enduring companies and are the foundation of the successful professional service practice now and in the future. Brand identity and image exists on many levels and is the core competency of success. Leaders provide value to both the firm and the customer and are the foundation of the practice. Technology-enabled collaboration (and recognition for its innate need) is the message that great firms deliver.

Edition details

• Publisher: Aquilan Press
• Publication date: 2011
• Language: English
• ISBN 10: 0615513344
• ISBN 13: 9780615513348
• Binding: Paperback
• Edition number: 1
• Number of pages: 276