Everything leaders do and say communicates something, whether they want it to or not: How they spend their time, what they focus on, whom they interact with, the employees they recognize, and beyond. It was this realization that inspired David Grossman's first book, You Can't NOT Communicate: Proven Communication Solutions That Power the Fortune 100.Through this engaging read, award-winning leadership and communication expert Grossman shows leaders how not communicating is not an option. He helps leaders see that the most effective leaders recognize that their success hinges on being "leadercommunicators." Grossman also explores the business of communicating and offers an in-depth guide to strategic planning for CEOs. The book is full of road tested communication strategiesthe same strategies that have helped leaders at some of the world's best known companies find their communication style and transform their organizations.
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David Grossman, author and award-winning leadership communication expert, has spent his career helping leaders at some of the world's best-known companies use communication to be more successful and to become 'leadercommunicators'.
This must-read book highlights the importance of communication in bridging the organization's strategies and goals with an individual's performance. -- Norm Wesley, Former Chairman and CEO, Fortune Brands
Any leader looking to strengthen their teams and accelerate results should get to know David and his methodology. --Ted Beattie, President and CEO, Shedd Aquarium
David has a remarkably 'simple' way of making communicating and the art of communicating into a strategic weapon for an organization. --Raj Gupta, Executive Director, The CEO Perspective Program, Kellogg School of Management
As I transitioned from a senior management role to executive director, David's wisdom guided me, and continues to shape my approach to many aspects of my work. --Dr. Jeff Boehm, Executive Director, The Marine Mammal Center
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