Synopsis
Right wing groups spend millions of dollars on message framing and then send poll-tested advice to their candidates, interest groups and activists who persistently repeat that language, e.g., activist judges, class warfare, death panels, death tax, job creators, personal injury lawyer, tax relief, union boss and values voter.
Progressive message framing advice is rarely that specific. Until now!
Voicing Our Values offers research-based language that addresses a wide range of domestic issues from economic fairness, taxes and budget deficits to health care, education and the environment. And it doesn't shy away from hot-button issues like abortion, same-sex marriage, immigration, gun control, tort reform and voter ID. Throughout the book, suggested language is highlighted inside boxes to demonstrate exactly what progressives should and should not say.
Although it is written for progressive state and local candidates, Voicing Our Values is also an excellent guidebook for grassroots activists who want to learn how to connect with voters.
"synopsis" may belong to another edition of this title.
About the Author
Bernie Horn has worked in politics for more than 25 years as a lawyer, lobbyist, political consultant, policy director and communications trainer.
Bernie is the author of Framing the Future: How Progressive Values Can Win Elections and Influence People, published in 2008 by Berrett-Koehler. He is currently a Senior Advisor for Progressive Majority Action Fund and the Public Leadership Institute, and was previously a Senior Fellow at the Campaign for America's Future, working on domestic policy and message framing.
Between 2000 and 2008, Bernie was Senior Director for Policy and Communications at the Center for Policy Alternatives (CPA). Among other things, he wrote CPA s flagship policy books: eight editions of the Progressive Agenda for the States and two editions of the Progressive Platform for the States. While at CPA, he taught message framing to hundreds of elected officials and candidates.
From 1994 to 2000, Bernie was President of Strategic Campaign Initiatives, Inc., a political consulting firm that helped elect and reelect hundreds of federal, state and local officials. Additionally, he helped win issue campaigns for increased gun control, tobacco taxes, and health care, and against casino gambling and restrictions on abortion. Between 1988 and 1994, Bernie directed legislative strategy in all state legislatures for Handgun Control, Inc. (now the Brady Campaign), and served as one of the chief lobbyists for the Brady Bill, drafted and lobbied for the federal ban on semiautomatic assault weapons, and conceived the federal ban on handgun sales to minors.
Gloria Totten is the founder and President of Progressive Majority, Progressive Majority Action Fund, and the Public Leadership Institute. For more than 20 years she has directed political nonprofits and led advocacy and electoral campaigns on the federal, state and local levels.
Gloria was recruited to build Progressive Majority in 2001 to help elect progressive candidates at all levels of government. Beginning in 2004, Progressive Majority's mission shifted to focus on the state and local levels, helping to elect hundreds of candidates and building up a progressive farm team across the nation. Under Gloria's leadership, the organization has developed into the most comprehensive national progressive candidate recruitment program in the country.
Previously, beginning in 1996, Gloria served as political director of NARAL where she oversaw the organization's electoral and grassroots work and managed its 27 state affiliates. She oversaw the development of the organization's first nationwide pro-choice voter file, and devised all of NARAL's advocacy campaigns, including numerous ballot initiative campaigns, legislative battles, and the Stop Ashcroft! campaign in 2001.
Gloria first worked with NARAL as the executive director of Maryland NARAL from 1993-1996. During her tenure, she was the organization's chief lobbyist and strategist, chairperson for the state pro-choice coalition, director of the political action committee, and was responsible for raising the annual operating and program budgets. Earlier, Gloria worked as the education director for Pro-Choice Resources, as president and lobbyist for the Minnesota Coalition Against Sexual Assault, and as a grassroots organizer on campaigns from the presidential to mayoral levels.
Currently, Gloria serves as chair of the board of directors for the Ballot Initiative Strategy Center and Brave New Films, and a board member for PAC+ and the New American Leaders Project. She is an Advisory Committee Member for the Drum Major Institute Scholars Program, ProgressNow, Wellstone Action and the Women's Information Network. Gloria was awarded the "Progressive Champion Award" by Campaign for America's Future in 2006.
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Voicing Our Values: A message guide for candidates
Published by
Progressive Majority Action Fund, 2012
ISBN 10: 0615669433
ISBN 13: 9780615669434
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00028729430