STORE DESIGN: A Complete Guide to Designing Successful Retail Stores - Softcover

Green, William R.

Softcover

ISBN 10: 0615676391 ISBN 13: 9780615676395

Publisher: Zippy Books, 2012

Synopsis

Retail design is different. It’s a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers, intriguing them, and selling products and services. The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to type of store, location, the product, price-point, and budget. Systematically design and organize a store that reinforces a desired image, attracts shoppers and motivates them to buy. Create flexible, timeless and tasteful stores. Entice customers to enter the store, shop, buy and return again and again.The main components of store design are revealed chapter by chapter. Each axiomatic component leads to a selection process of “either-or” design subsets: open or closed front; strong or neutral design; accessible or inaccessible product display; and so on. This is the core of the retail design process. Use these design principles to build a store design that meets every concern of the retailer. Create a correct and memorable store image, a sensible floor plan, effective product presentation, an arresting storefront design, and vibrant, energy-efficient lighting.When done, you will know that your store design works: functionally, aesthetically, and psychologically. You will have created the right store for your product, your location, and your retailer, because you will have used sound design principles to make every decision along the way.Loaded with many photos and illustrations, Store Design explains everything in five chapters. Also, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process.Store Design is a guided, logical approach for designing a retail store. It will provide a simple, easy-to-follow design template. It will reinforce your existing skills and experience. And it will also serve as a knowledge base for the entire team so everyone can understand and follow the design process. Anyone can gain the equivalent of years of retail design experience simply by reading and adopting its ideas. Why wait? Get Store Design now and get going on your next retail store.Store Design is a Complete Guide to Designing Successful Retail Stores.Includes 42 photos & illustrations plus design checklist.

About this title

From the Author:

If this book was intended to be a surprise, micro-audience "blockbuster", it might have been entitled "Secrets of Retail Design". In fact, some of my colleagues have accused me of revealing too much. The book and its ideas may unlock new "secrets" in the minds of future store designers most likely more esoteric than those revealed in Store Design. These new insights may become the basis of future books on the subject. However, my goal in writing this book was to keep it simple, and to provide a clear understanding of the elementary concepts of the retail design process, as I know them based on my many years of practical experience. This writing was as much for myself, as for the reader. Putting my thoughts in order, and creating some ground rules made it easier to approach every new retail project or store type objectively. I hope the concepts presented facilitate your quick understanding of your client's needs, and permit you and them to get into the fun and excitement of retail design as fast as possible.

W. Green

About the Author:

William R. Green practiced architecture as a principal for several large design firms in the Chicago area. Having also worked for a pioneering regional shopping center firm as a development manager, he has experienced retail from the real estate developer perspective as well as the viewpoint of a retail designer. Over his career he has designed many retail establishments of all types and sizes for local and national tenants.

About this edition

• Publisher: Zippy Books
• Publication date: 2012
• ISBN 10: 0615676391
• ISBN 13: 9780615676395
• Binding: Paperback
• Number of pages: 119