The Definitive Guide To Apartment Marketing: How To Generate More Leads, Close More Leases & Retain Residents All While Saving Time, Money & Frustration - Softcover

Josh S. Grillo

Softcover

ISBN 10: 061578979X ISBN 13: 9780615789798

Publisher: Josh Grillo, 2013

Synopsis

In this incredibly in-depth guide to Apartment Marketing, Josh Grillo (of Resident360.com) gives an amazing amount of detail on pretty much everything you need to know for increasing leads, leases and retaining more residents at your apartment communities.

From the basics of handling negative online reviews to advance strategies of converting more prospects into leads from your apartment websites.

A must have reference guide for apartment owners and property management companies that want to get the most out of their marketing.

With Definitive Guide To Apartment Marketing you will learn:

• How focusing on traffic, conversion and service can increase your occupancy and NOI
• The seven points that make up a good apartment marketing strategy
• How to schedule more community tours and close more leases
• One strategy that can give you an immediate boost in apartment reviews and ratings
• How and when to ask for resident testimonials
• The key components that make up a good apartment website
• How to drive more traffic to your apartment website
• How to stay in front of your website visitors after they leave your website
• The most profitable marketing tools that generate the largest amount of leads and leases

Do not miss this blueprint for increasing leads, leases and retaining more residents at your apartment communities.

Simply scroll up and click the "Buy" button to access this extensive knowledge base on everything Apartment Marketing.

About this title

About the Author

As President of Resident360, a multifamily Internet marketing company providing fully responsive apartment websites and lead generation services, Josh Grillo is one of the foremost authorities on multifamily Internet marketing in the country.

An entrepreneur, author, speaker and consultant, Grillo first began shaping Internet marketing strategies back in 2000, creating website products for ABC, NBC, CBS and FOX local TV stations. By 2005, he had created a new trend in marketing that leveraged local TV station brands to capture new advertisers. Combined with TV commercials, websites, vanity phone numbers and Internet marketing, this new trend generated more than $50 million in revenue for clients in less than 24 months. After television advertisers cut spending in 2008, Grillo took his business off air to work directly with real estate clients, and later, multifamily companies on Internet marketing and lead generation strategies.

With 13 years' experience bringing multi-media television and Internet campaigns to the multifamily housing industry, Grillo has perfected a blend of Internet marketing and direct response triggers that give multifamily clients proven, outstanding results.

Josh lives in San Diego, CA with his wife Natasha, son Jadson and their two Labrador Retrievers Koa and Kona. He enjoys travel, surfing, reading and spending time with his family.

Edition details

• Publisher: Josh Grillo
• Publication date: 2013
• ISBN 10: 061578979X
• ISBN 13: 9780615789798
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 144