Methods of Persuasion: How to Use Psychology to Influence Human Behavior - Softcover

Kolenda, Nick

Softcover

ISBN 10: 0615815650 ISBN 13: 9780615815657

Publisher: Kolenda Entertainment, LLC, 2013

Synopsis

Over 50,000 copies sold.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

• Step 1: Mold Their Perception
• Step 2: Elicit Congruent Attitudes
• Step 3: Trigger Social Pressure
• Step 4: Habituate Your Message
• Step 5: Optimize Your Message
• Step 6: Drive Their Momentum
• Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

About this title

About the Author:

Nick Kolenda has developed a unique ability to influence people's thoughts. Using principles from cognitive psychology, he crafted a "mind reading" stage show depicting that phenomenon. His demonstrations have been seen by over a million people across the globe. Visit his blog at www.NickKolenda.com.

About this edition

• Publisher: Kolenda Entertainment, LLC
• Publication date: 2013
• ISBN 10: 0615815650
• ISBN 13: 9780615815657
• Binding: Paperback
• Number of pages: 240