The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

3.75 avg rating
( 4 ratings by Goodreads )
 
9780615917672: The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.

"synopsis" may belong to another edition of this title.

About the Author:

David F. Harris is a leader in the field of questionnaire design and qualitative research. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the prestigious L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. He is committed to supporting better decision-making for organizations of all kinds through the application of sound and thoughtful research.

Review:

“Successful research is as much about how we frame the questions as it is about how we interpret the answers. This methodologically sound yet pragmatic guide to questionnaire design fills a critical void for business professionals who understand the need to get things right at both ends of the survey. It restores the ‘art of the ask’ to its proper place in the hunt for critical customer insight.”
--Susan Schwartz McDonald, Ph.D., President and CEO, National Analysts Worldwide

“An extremely helpful guide for anyone faced with the challenge of conceptualizing, developing, and testing a survey questionnaire. If you don’t know where to begin, or the steps involved, Harris illuminates the path.”
--Gordon Willis, Ph.D., author of Cognitive Interviewing: A Tool For Improving Questionnaire Design

“You are crazy to write a questionnaire without reading this book first. And who knew a book about gathering data could be so much fun to read? You’ll buy it for the practical value of getting questionnaires right, but along the way you’ll absorb a lot of fascinating lessons about psychology and logical thinking.”
--Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive

“Developing a good questionnaire is not as simple as is often assumed. There are many ways in which answers to questions can be biased or confused by naive investigators. Harris has provided a comprehensive treatment of the many practical issues that arise and need to be kept in mind when preparing questions for a wide range of uses. This book is clearly based on a great deal of personal experience, as well as informed by the work of others who have studied the complexities of the question-answer process—whatever one’s goals.”
--Howard Schuman, Ph.D., Professor of Sociology and Research Scientist, Emeritus, at the University of Michigan’s Survey Research Center

“This book provides an accessible and thorough narrative into the world of questionnaire design. Practitioners, teachers, and researchers in a wide variety of fields will find it indispensable for their survey work.”
--Michelle Janning, Ph.D., Professor of Sociology, Whitman College

“This is an outstanding and much-needed resource for anyone who needs to gather information or make decisions based on data—in other words, nearly everyone.” --Tracy Carlson, author of What Great Brands Know

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David F Harris
Published by Iandm Press (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Iandm Press, 2014. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.78
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

David F Harris
Published by IM Press (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description IM Press, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire. Bookseller Inventory # AAV9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

David F Harris
Published by IM Press (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description IM Press, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire. Bookseller Inventory # AAV9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.73
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Harris, David F.
Published by I&M Press (2016)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description I&M Press, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780615917672_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.19
Convert Currency

Add to Basket

Shipping: US$ 5.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Harris, David F.
Published by I&m Press 4/30/2014 (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description I&m Press 4/30/2014, 2014. Paperback or Softback. Book Condition: New. The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. Book. Bookseller Inventory # BBS-9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.70
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Harris, David F.
Published by I&M Press (2017)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description I&M Press, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0615917674

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.70
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

7.

David F Harris
Published by Iandm Press (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Iandm Press, 2014. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.84
Convert Currency

Add to Basket

Shipping: US$ 12.00
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Harris, David F.
Published by I&M Press
ISBN 10: 0615917674 ISBN 13: 9780615917672
New PAPERBACK Quantity Available: 10
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description I&M Press. PAPERBACK. Book Condition: New. 0615917674 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.9. Bookseller Inventory # OTF-S-9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.52
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

David F. Harris
Published by I&M Press
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description I&M Press. Paperback. Book Condition: New. 232 pages. Dimensions: 9.9in. x 6.9in. x 0.4in.A user-friendly, comprehensive guide for planning and writing questionnaires, this book offers a framework that begins with planning research to support decision-making. It includes ways to conduct qualitative research, and ways to make questions clear, answerable, and unbiased. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

David F. Harris
Published by I&M Press (2014)
ISBN 10: 0615917674 ISBN 13: 9780615917672
New Softcover First Edition Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description I&M Press, 2014. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780615917672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.58
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book