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The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions - Softcover
Synopsis
This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.
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About the Author
David F. Harris is a leader in the field of questionnaire design and qualitative research. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the prestigious L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. He is committed to supporting better decision-making for organizations of all kinds through the application of sound and thoughtful research.
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The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Published by
I&M Press (edition First Edition), 2014
ISBN 10: 0615917674
ISBN 13: 9780615917672
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