The Service Startup: Design Thinking gets Lean

3.85 avg rating
( 62 ratings by Goodreads )
 
9780615929781: The Service Startup: Design Thinking gets Lean
View all copies of this ISBN edition:
 
 

A practical guide to integrate Service Design Thinking and Lean Startup in the service era.

“Pinheiro will inspire you to think differently about business, design, education, and — perhaps most importantly — the way you work every day.”
- Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business

“In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding  the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful.  The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy.”
- Rick Rasmussen, NestGSV. International Business development.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services.
In the first part, Tenny explores the reasons why startups need to move away from the “make and sell” industrial logic we’ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember” users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift.
In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean’s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design.

At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. 
- Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design.

“I'll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what's lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he's taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services — how they're perceived, experienced, and remembered — as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I'd recommend to anyone whose work affects other people.
- Chad Thornton, Experience Designer, Airbnb”

"synopsis" may belong to another edition of this title.

About the Author:

Tenny Pinheiro lives in San Francisco, CA. He is the author of four books on Design Thinking and Service Design. He was the founder and, during 5 years, the CEO at the Latam studio of Live|Work, the British pioneer Service Design agency. He is a permanent columnist at the influential American design blog Core77 and is considered a top global leader and influencer in the fields of Service Design, Service Innovation and Design Thinking. He is a pioneer worldwide on designing bridges to integrate agile entrepreneurship and Service Design, work and research that culminated in his game-changing book The Service Startup :: Design Thinking gets Lean.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Pinheiro, Tenny
Published by Eise 5/26/2014 (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Eise 5/26/2014, 2014. Paperback or Softback. Condition: New. The Service Startup: Design Thinking Gets Lean. Book. Seller Inventory # BBS-9780615929781

More information about this seller | Contact this seller

Buy New
US$ 14.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Pinheiro, Tenny
Published by INGRAM INTERNATIONAL INC (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description INGRAM INTERNATIONAL INC, 2014. PAP. Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IP-9780615929781

More information about this seller | Contact this seller

Buy New
US$ 10.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Pinheiro, Tenny
Published by Eise (2018)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Eise, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0615929788

More information about this seller | Contact this seller

Buy New
US$ 12.99
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

4.

Tenny Pinheiro
Published by Eise (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Eise, 2014. Paperback. Condition: New. 3rd ed.. Language: English . Brand New Book ***** Print on Demand *****. A practical guide to integrate Service Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic we ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. I ll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what s lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he s taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they re perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I d recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb. Seller Inventory # APC9780615929781

More information about this seller | Contact this seller

Buy New
US$ 16.09
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Tenny Pinheiro
Published by Eise (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Eise, 2014. Paperback. Condition: New. 3rd ed.. Language: English . Brand New Book ***** Print on Demand *****.A practical guide to integrate Service Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic we ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. I ll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what s lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he s taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they re perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I d recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb. Seller Inventory # APC9780615929781

More information about this seller | Contact this seller

Buy New
US$ 16.62
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Tenny Pinheiro
Published by Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Eise. Paperback. Condition: New. Lucas Toledo (illustrator). 220 pages. Dimensions: 8.9in. x 5.9in. x 0.6in.A practical guide to integrate Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and perhaps most importantly the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic weve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Leans scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. Ill admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out whats lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, hes taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services how theyre perceived, experienced, and remembered as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that Id recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780615929781

More information about this seller | Contact this seller

Buy New
US$ 17.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Pinheiro, Tenny
Published by Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Softcover Quantity Available: 1
Seller:
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Rating
[?]

Book Description Eise. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0615929788

More information about this seller | Contact this seller

Buy New
US$ 19.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Pinheiro, Tenny
Published by Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Eise. PAPERBACK. Condition: New. 0615929788 Special order direct from the distributor. Seller Inventory # ING9780615929781

More information about this seller | Contact this seller

Buy New
US$ 14.61
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

9.

Tenny Pinheiro
Published by Eise (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Softcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Eise, 2014. Condition: New. Lucas Toledo (illustrator). book. Seller Inventory # M0615929788

More information about this seller | Contact this seller

Buy New
US$ 21.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Pinheiro, Tenny
Published by INGRAM INTERNATIONAL INC (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description INGRAM INTERNATIONAL INC, 2014. PAP. Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Seller Inventory # IP-9780615929781

More information about this seller | Contact this seller

Buy New
US$ 11.07
Convert Currency

Add to Basket

Shipping: US$ 12.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds