A brief alternative to other texts, Business and Society provides an overview of corporate citizenship in 12 chapters, with 10 cases that cover small, large, and non-profit businesses. Students—both undergraduates and MBA majors—will gain the skills and background knowledge necessary to make informed opinions about how organizations implement various strategies to fulfill their social and financial goals.
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Debbie Thorne is Chair of the Department of Marketing at Texas State University, San Marcos. Previously, she served as Director of the Center for Ethics at The University of Tampa. Debbie received her Ph.D. from The University of Memphis and a M.S. in Marketing from Texas A&M University. She has published articles in many journals and is the recipient of awards for excellence in both teaching and research. Debbie has been elected to leadership positions in the American Marketing Association and Society for Marketing Advances and serves on the Board of Directors for the Direct Selling Education Foundation and e-businessethics.com.
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