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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
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Book Description Cengage Learning, 2003. Hardcover. Condition: New. Brand New Text!!! Never Been Used!!! This text is totally clean with no writing at all!!!. Seller Inventory # 116430
Book Description Cengage Learning, 2003. Hardcover. Condition: New. Never used!. Seller Inventory # P110618222154
Book Description Cengage Learning, 2003. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0618222154
Book Description South-Western College Pub, 2003. Hardcover. Condition: New. 1. Seller Inventory # DADAX0618222154