Items related to Consumer Behavior: A Strategic Approach
Synopsis
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach
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Consumer Behavior : A Strategic Approach
Published by
Houghton Mifflin Harcourt Publishing Company, 2003
ISBN 10: 0618222154
ISBN 13: 9780618222155
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP70903763
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Consumer Behavior : A Strategic Approach
Published by
Houghton Mifflin Harcourt Publishing Company, 2003
ISBN 10: 0618222154
ISBN 13: 9780618222155
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP62839948
Buy Used
US$ 9.88
US$ 6.68 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
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