Fundamentals of Strategic Management - Softcover

Parthasarthy, Raghavan

Softcover

ISBN 10: 0618427597 ISBN 13: 9780618427598

Publisher: Houghton Mifflin College Div, 2006

Synopsis

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week.

The author poses a central question—"What makes a business successful?"—to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.

• Strategy in Practice boxes highlight real-world examples of successful initiatives employed by organizations such as Intel and Colgate-Palmolive, as well as the challenges encountered by companies such as Levi Strauss and Sears.
• Throughout the text, models and diagrams reinforce the author's "strategy in action" approach and provide a visual representation of key concepts.
• A glossary supports students as they encounter new terms in the text and prepare for exams.
• Two chapter-ending continuing cases help students connect topical coverage to authentic issues in the workplace: Southwest Airlines (in Chapters 2 through 5) and Pepsi-Cola (in Chapters 6 through 10).
• End-of-chapter Discussion Questions and Projects aid student comprehension and promote critical thinking about the topics presented in each chapter.
• A robust supplements package provides a wealth of learning and teaching resources for students and instructors, including Micromatic, a strategic management simulation, and a variety of cases in the HMXChange Business Case Database.

About this title

About the Author

Raghavan Parthasarthy teaches at the Zicklin School of Business, Baruch College (City University of New York), where he also received his PhD in 1991. A recipient of Baruch's Best Doctoral Dissertation Award, he has taught graduate- and undergraduate-level courses at the Stern School of Business of New York University. Dr. Parthasarthy focuses his research and writing on corporate strategy, competitive strategy, and strategic management of technology and Innovation. His scholarly work has appeared in the Academy of Management Review, Strategic Management Journal, and Journal of Engineering and High Technology Management, among others. He is also a principal partner at Strategy Consulting Group, in which capacity he has advised AT&T, United Breweries, BSNL (India), Punjab Agro Industries Corporation, and the State Government of Punjab (India) on strategy initiatives.

Edition details

• Publisher: Houghton Mifflin College Div
• Publication date: 2006
• Language: English
• ISBN 10: 0618427597
• ISBN 13: 9780618427598
• Binding: Paperback
• Edition number: 1
• Number of pages: 278