Study Guide for Pride/Ferrell's Marketing, Library Edition, 13th - Softcover

Pride, William M.; Ferrell, O. C.

Softcover

ISBN 10: 0618474471 ISBN 13: 9780618474479

Publisher: South-Western College Pub, 2005

Synopsis

Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2005
• Language: English
• ISBN 10: 0618474471
• ISBN 13: 9780618474479
• Binding: Paperback
• Number of pages: 336