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Synopsis
If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.
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About the Author
Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
Published by
Course Technology (edition 1), 2002
ISBN 10: 0619035633
ISBN 13: 9780619035631
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0619035633-11-1
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # E01L-00714
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Managing and Marketing a Successful Web Site: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
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Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs7042678954
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
Published by
Course Technology, 2002
ISBN 10: 0619035633
ISBN 13: 9780619035631
New
Soft cover
First Edition
Seller: BOOKWEST, Phoenix, AZ, U.S.A.
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Soft cover. Condition: New. 1st Edition. US SELLER SHIPS FAST FROM USA. Seller Inventory # PB-105D7-06190356333-1P6-MC-2002
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
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Paperback. Condition: New. Seller Inventory # Abebooks99066
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