This text is a revision of our highest-level, most strategic, introduction to MIS text. What sets this book apart from others is its managerial focus and its unique case approach. In addition, the new, fourth edition has been revised for currency throughout and offers new end of chapter real world cases.
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Effy Oz was a Professor of Management Science and Information Systems at the Pennsylvania State University, Great Valley. In addition to publishing and presenting numerous academic and professional articles, Professor Oz authored best-selling textbooks in the areas of management information systems, e-commerce, and IT ethics. He served on the editorial boards of ENCYCLOPEDIA OF INFORMATION SYSTEMS as well as several academic journals. He received his MBA from the Hebrew University and his DBA from Boston University.
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