Creating a Winning E-Business - Softcover

Napier, H. Albert; Rivers, Ollie N.; Wagner, Stuart

  • 3.64 out of 5 stars
    11 ratings by Goodreads
 
9780619217426: Creating a Winning E-Business
Softcover
ISBN 10: 0619217421 ISBN 13: 9780619217426
Publisher: Cengage Learning, 2005

Synopsis

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

"synopsis" may belong to another edition of this title.

About the Authors

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning
Publication date
2005
Language
English
ISBN 10 
0619217421
ISBN 13 
9780619217426
Binding
Paperback
Edition number
2
Number of pages
464
Rating
  • 3.64 out of 5 stars
    11 ratings by Goodreads

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