Business Strategy: An Introduction - Softcover

Grieve Smith, John

Softcover

ISBN 10: 0631139877 ISBN 13: 9780631139874

Publisher: Blackwell Pub, 1985

Synopsis

The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory. It covers all major theoretical developments to date, and shows how these can be used in formulating strategic objectives and as the means of achieving them. He recognizes that each business or industry faces unique strategic problems, so that there are no facile 'standard formulae'. Students at all levels of management education; practising managers

Edition details

• Publisher: Blackwell Pub
• Publication date: 1985
• Language: English
• ISBN 10: 0631139877
• ISBN 13: 9780631139874
• Binding: Paperback
• Number of pages: 196