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Synopsis
Ennew, Christine
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From the Back Cover
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Topics covered include:
- The formulation of marketing strategies
- Market segmentation
- Targeting, positioning and buyer behavior
- The marketing mix
- Production management
- Promotion and distribution
- The implementation and control of marketing plans
About the Author
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
"About this title" may belong to another edition of this title.
- PublisherWiley-Blackwell
- Publication date1993
- ISBN 10 0631187154
- ISBN 13 9780631187158
- BindingPaperback
- Edition number1
- Number of pages264
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The Marketing Blueprint
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Malden, MA, U.S.A.: Blackwell Publishers, 1993, 1993
ISBN 10: 0631187154
ISBN 13: 9780631187158
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