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Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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Book Description Condition: New. [a497-1384]. Seller Inventory # SKU000318
Book Description Condition: New. [497-1384]. Seller Inventory # NJ002064