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Synopsis
Book by Houlden, Brian
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From the Back Cover
The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company's performance comes through understanding real examples and that the strategic issues companies face change over time.
Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.
Understanding Company Strategy remains a highly accessible and practical book which reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.
About the Author
Brian Houlden is Emeritus Professor at Warwick Business School, University of Warwick, UK.
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Paperback. Condition: Very Good. Understanding Company Strategy: An Introduction to Thinking and Acting Strategically This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780631191476
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL10492010
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780631191476
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically Houlden, Brian
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Paperback. Condition: Very Good. Book is in very nice condition, text is unmarked and pages are tight. Seller Inventory # 11666
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