Items related to Marketing
Synopsis
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
"synopsis" may belong to another edition of this title.
From the Back Cover
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as:
- Category management.
- Database marketing.
- Loyalty Schemes.
- Marketing investment.
- Relationship marketing.
The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.
Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
About the Author
David Mercer is a senior lecturer at the Open Business School. He has chaired the university's marketing courses at all levels, from certificate to MBA - where this book is, for instance, used as the set book on the foundation course. His previous career included FMCG brand and marketing management for a range of multinationals, including 15 years with IBM, as well as general management in manufacturing and retail organisations. More recently he has also been advising organisations and governments, at home and abroad, on strategy as well as marketing.
"About this title" may belong to another edition of this title.
- PublisherWiley-Blackwell
- Publication date1996
- ISBN 10 0631196382
- ISBN 13 9780631196389
- BindingPaperback
- Edition number2
- Number of pages576
- Rating
Buy New
Learn more about this copy
US$ 50.68
Shipping:
US$ 2.64
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing 2e
Published by
Wiley-Blackwell 16/01/1996, 1996
ISBN 10: 0631196382
ISBN 13: 9780631196389
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780631196389
Quantity: 2 available
Stock Image
Marketing 2e
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL5618971
Quantity: 1 available
Stock Image
Marketing 2e
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1495413
Quantity: 1 available
Stock Image
Marketing 2e
Published by
Wiley-Blackwell 16/01/1996, 1996
ISBN 10: 0631196382
ISBN 13: 9780631196389
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780631196389
Quantity: 2 available
Stock Image
Marketing
Published by
Wiley & Sons, Incorporated, John, 1996
ISBN 10: 0631196382
ISBN 13: 9780631196389
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38352199-20
Quantity: 1 available
Stock Image
Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 9067150
Quantity: 1 available
Stock Image
Marketing 2E
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 8439233
Quantity: 1 available
Stock Image
Marketing 2E
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Seller Inventory # 9478707
Quantity: 1 available
Stock Image
Marketing 2E
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 8439232
Quantity: 1 available
Seller Image
Marketing.
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
2. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD conditon, some traces of use. Pr BIIc 1741b 9780631196389 Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 2087985
Quantity: 1 available