Contemporary Strategy Analysis, Third Edition - Softcover

Grant, Robert M.

Softcover

ISBN 10: 0631207805 ISBN 13: 9780631207801

Publisher: Wiley-Blackwell, 1998

Synopsis

This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy.

The guiding principle of the book is to focus upon the fundamental determinants of business success - i.e. competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

About this title

Book Description:

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.

About the Author:

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

About this edition

• Publisher: Wiley-Blackwell
• Publication date: 1998
• ISBN 10: 0631207805
• ISBN 13: 9780631207801
• Binding: Paperback
• Edition number: 3
• Number of pages: 472