Group Consensus and Minority Influence: Implications for Innovation

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9780631212331: Group Consensus and Minority Influence: Implications for Innovation
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Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.

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Much research has been directed at understanding how people shareopinions, attitudes, norms and behaviour but, until recently,relatively little attention has focused on the processes by whichgroups change and innovate.

Written by leading social psychologists from Europe, the UnitedStates, and Australia, this text reviews the influence ofminorities on attitude change, on individual and group decisionmaking, and on organizational processes. The book also providesuseful insights on how to work more effectively with groups inapplied settings.

Timely and innovative, Group Innovation provides animportant contribution to research in the developing area ofconsensus and innovation.

About the Author:

Carsten De Dreu is Professor of Organizational Psychology atthe University of Amsterdam, and the author of Using Conflict inOrganisations.

Nanne de Vries is Professor of Health Education andPromotion at Maastricht University.

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9780631212324: Group Consensus and Minority Influence: Implications for Innovation

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ISBN 10:  0631212329 ISBN 13:  9780631212324
Publisher: Wiley-Blackwell, 2001
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Book Description John Wiley and Sons Ltd, United Kingdom, 2001. Paperback. Condition: New. Language: English. Brand new Book. Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation. Seller Inventory # AAH9780631212331

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