Cases in Contemporary Strategy Analysis 2e - Softcover

Kent E. Neupert; Robert M. Grant

Softcover

ISBN 10: 0631213600 ISBN 13: 9780631213604

Publisher: Wiley-Blackwell, 1999

Synopsis

Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.

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• New, in-depth international cases.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view.
  
• Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.

About this title

Book Description

1. Tailored cases. The cases have been written to accompany the text book Contemporary Strategy Analysis (6th edn.). As a result, each case is designed to enable students to apply particular concepts and techniques of strategy analysis (as shown in the table of contents). 2. Shorter cases. In response to requests from instructors and students for cases that less reading time, all the cases are shorter than those in previous editions. 3. Several new cases:- § Manchester United and the Glazer Takeover. The case allows students to analyze the determinants of competition in the form of key success factors and organizational resources and capabilities in English and European professional soccer. The case allows to students to explore the nature of team-based capabilities and the relationship between team performance on the field and the financial performance of the club. Raisio and the Launch of Benecol Margarine. In 1998, Raisio has risen from obscurity to become the second most valuable company in Finland (after Nokia) as a result of its development of Benecol, a patent-protected, cholesterol-reducing margarine. Case A explores the options facing Raisio's top management in deciding how best to exploit the huge market potential of Benecol. Case B examines the difficulties faced by Raisio in its partnership with Johnson & Johnson in managing the global roll-out of Benecol. § American Apparel: Vertically Integrated in Downtown LA. T-shirt maker American Apparel breaks all the rules. It's sexually-active CEO Dov Charney has renounced all contemporary conventions about appropriate executive behavior while pursuing a strategy that most US-based garment manufactures would regard as financial suicide. All production takes place in Los Angeles with manual workers receiving over $17 an hour and eligible for the firm's generous health benefits. The case examines the extent to which vertical integration while incurring higher costs can be the basis for extraordinary fast-response capability while supporting distinctive brand differentiation. § Outback Steakhouse: Going International. Outback Steakhouse is one of America's most successful chains of "casual dining" restaurants. The case asks students to advise Chairman Chris Sullivan on whether Outback should expand overseas and to assist him in developing an international strategy for the company.

From the Back Cover

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making.

The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.

Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/

Edition details

• Publisher: Wiley-Blackwell
• Publication date: 1999
• ISBN 10: 0631213600
• ISBN 13: 9780631213604
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 392