In Stirring it Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace - "the power of one" - while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.
Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls `the bad old days' of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising.
An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.
"synopsis" may belong to another edition of this title.
Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company: how a power outage left them milking cows by hand, and how a fire in a dumpster revealed the need for better packaging. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.
Included are many examples of other businesses that have saved money by reducing their environmental footprints--companies such as Timberland, Patagonia, Whole Foods, Newman's Own, Clif Bar, and even Wal-Mart--all of whom have found that being green can be both cost-effective and financially rewarding.
An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.
"About this title" may belong to another edition of this title.
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