The Secret Service Website Formula: 3 Steps to a Lead Machine Website for Small Skill-or-Service Business Owners, their Web Designers & Content Creators (The Secret Service Business Series) - Softcover

Book 2 of 3: The Secret Service Business Series

De Lacy, Laura

9780645068375: The Secret Service Website Formula: 3 Steps to a Lead Machine Website for Small Skill-or-Service Business Owners, their Web Designers & Content Creators (The Secret Service Business Series)

Softcover

ISBN 10: 0645068373 ISBN 13: 9780645068375

Publisher: Secret Service Business, 2024

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🏆 2025 IPPY SILVER MEDALIST – BEST NON-FICTION BOOK SERIES

"Honestly the best thing I’ve ever done for my business. Leads just keep rolling in.”
~ Peter B. (Building Inspector)

"I get all my work from my website and get so many comments about it. It’s the best investment I’ve ever made.”
~ Damien B. (Builder)

Tired of websites that look good but fail to deliver leads and sales?

Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula — the second instalment in the award-winning Secret Service Business Series.

This book is designed to change the game of web design for small skill-or-service businesses (SSBs) and their creative specialists — a must-have resource for business owners, consultants, web designers, copywriters, photographers, and videographers.

The Secret Service Website Formula flips the script on traditional web design to meet the unique needs of service-based businesses, and brings much-needed clarity to a notoriously convoluted industry.

Inside, you'll find:

The formula to create or commission websites that are more than just a pretty face (equipped to actively drive leads and sales)
How to collect or craft content that resonates with your target audience (including the tried-and-tested Feel-the-Love Photoshoot Formula)
Clear, actionable insights and instructions, complete with illustrated blueprints — and much more.

Whether you’re an SSB owner with no web design experience, a seasoned web professional, or a content creator, you’ll discover the inside secrets and critical components of a site geared to drive leads to your inbox and happier, high-paying customers to your door.

With this book and its sister guides, Secret Service Marketing and The Modern Marketing Arsenal, you’ll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership… the power to make money and make a difference.

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